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Your Business Incubator

Picking the right offer or product to put out to the world can be a dilemma, and we often get caught up in the decisions instead of making sales. In today’s show we’re chatting on an important piece of the Lifestyle Builders GPS - The Incubator stage.


Key Insights

  • Key Insight - Learn why you should be playing the short game before the long
  • Key Insight - Understand the different parts of creating a proper time breakdown for your new business or service
  • Key Insight - Discover your "MVP"


  • [00:12] - Welcome
  • [02:01] - Creating sales
  • [02:50] - Regardless if you're an established business or starting out new, this stage will be your launching point for any new product or service
  • [05:33] - What is happening in this stage?
  • [05:57] - Understanding your customer
  • [09:50] - Making sales starts by validating your ideas
  • [10:50] - Your time breakdown is 10% Strategy, 30% sales, 40% operations, 5% finance, 5% marketing and 10% admin
  • [19:55] - Profit First = 5% profit, 50% salary, 15% taxes, 30% operation expenses
  • [23:25] - Creating a team
  • [24:55] - Tools and tech
  • [28:21 - MVP - Most Viable Product
  • [32:32] - When is it time to move on?
  • [33:51] - Actions

Resources Mentioned

Actions to Take

Tom Sylvester
  • Tom's Action - Join us in the Lifestyle Builders Incubator!
Ariana Sylvester
  • Ariana's Key Action - If you feel like you're in the incubator stage, post up in the comments and let us know what you're working on!

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

What Stage Is Your Business At?

I Need To...

Stage 1:

Validate Your Offer & Make Your First $30,000+

Stage 2:

Increase Your Sales to $100,000+

Stage 3:

Scale Your Business to $1,000,000+


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