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Systems Over Sexy – Why Simple Always Wins

It is oh so easy to get caught up in the “marketing” of it all when you’re an entrepreneur! So on today’s show we’re talking about why we focus on systems over sexy, and why simple always wins when you’re building your business.


Key Insights

  • Key Insight #1 - Sexy gets complicated FAST
  • Key Insight #2 - Systems are more important than Sexy
  • Key Insight #3 - KISS - Keep it Simple, Stupid


  • [01:00] - Welcome
  • [02:50] - What a Starting Business looks like?
  • [05:40] - Sexy is the Fastest Way to Complicate your Business
  • [10:15] - How does a Simple Business look like?
  • [14:11] - You need the Foundations of your Business, not Marketing
  • [24:10] - Keep it Simple, Stupid!
  • [27:36] - Actions!

Resources Mentioned

Actions to Take

Tom Sylvester
  • Tom's Action - Grab a whiteboard or a sheet of paper, whatever works for you, and just list out everything that you're doing on an average week. What are the ones that makes the biggest impact? How can you get more free time? Simplify things!
Ariana Sylvester
  • Ariana's Key Action - I want to hear from you! Are you needing help implementing systems in your business or life? Email me!

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

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