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Should I Start a Podcast? (Live From Podcast Movement 2018)

Podcasting is a growing medium and could represent an amazing opportunity to grow your business and get your message out to a wider audience. But should you start a podcast?


Key Insights

  • Join us for an in depth look at podcasting, live from Podcast Movement!
  • Discover the possible pros and cons of starting a podcast


  • [00:30] – Welcome
  • [02:14] – What is involved in starting a podcast? (Launching, Planning, Creating content, Editing, Marketing)
  • [08:51] – The pros of starting a podcast (Making connections and networking, Improve speaking ability, including gaining public speaking comfort, Podcasting allows for a more intimate connection with your customers)
  • [14:10] – The cons (Time investment, Added expense – while you can do it on your own, there are only so many hours in a day. Outsourcing tends to be needed, but will increase overall costs)
  • [19:53] – Is podcasting the right fit? What should you know before you begin? Understand HOW it will fit into your business model Determine if it is the right time to start Be sure you have all of the right systems in place before you begin
  • [25:40] – Your Homework

Resources Mentioned

Actions to Take

Tom Sylvester
  • Take a look at your goals – Would starting a podcast distract you from these goals, or bring you closer to them?
Ariana Sylvester
  • Make your own pros and cons for beginning a podcast

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

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