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Maybe You Don’t Need to Grow Your Audience… Yet

One of the most commonly heard pieces of advice in the online business world is that you need to build a big audience to make a lot of money. In today’s show we chat on why it’s not the size of your audience that counts, but the quality


Key Insights

  • Don’t get too caught up in your audience numbers or followers
  • Create a stronger product offering by testing your approach and sales on a small group of selected customers
  • Connect with potential customers by meeting them where they are


  • [00:14] – Welcome
  • [03:05] – Ask yourself what problem is it that you’re solving for your customer
  • [05:18] – Smaller numbers are actually better in the beginning. 50 potential customers are much better than 1000’s of unknowns
  • [06:50] – Prove your offer before you have a giant audience
  • [07:50] – Grow your audience with what actually targets them. Go where your customer is. This can be in person on online, but hang out where they are, and get your message in front of them
  • [10:46] – Targeting your customer. Be sure you spend your time attracting people who will actually buy from you
  • [16:38] – Don’t get caught up in the numbers
  • [18:30] – Action Items

Resources Mentioned

Actions to Take

Tom Sylvester
  • Go find your 10 biggest fans and find a way to thank them and appreciate them
Ariana Sylvester
  • Try to figure out who is your ideal client, and go a little deeper to really find out what they need

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

What Stage Is Your Business At?

I Need To...

Stage 1:

Validate Your Offer & Make Your First $30,000+

Stage 2:

Increase Your Sales to $100,000+

Stage 3:

Scale Your Business to $1,000,000+


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