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As a business owner, it’s a constant struggle to keep the customers that we worked so hard to get. In today’s episode, we’re talking about how to reduce your churn rate & retain those precious clients.
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Key Insights
- Create more than customers, learn how to create fans!
- Be sure to deliver what you’ve promised and continue to curate relationships with those customers
- Continuing to work hard for your customers will keep them coming back again and again
Timestamps
- [00:11] – Welcome
- [02:44] – How are you serving your current customers?
- [05:15] – Onboarding – or the steps people make to become customers
- [06:35] – Avoiding buyers remorse (Gift after purchase, Personal email, Phone call, Thank you card, Anything that will support and delight your customer)
- [08:44] – Offer your customers a walk through of their purchase
- [11:55] – Rewards
- [13:09] – Using automation
- [14:25] – Be sure you can actually deliver what you’ve promised. You’d be surprised how often this step is missed
- [19:15] – Creating fans and lifetime customers
- [24:23] – Go and talk with your customers. Even consider reaching out to those who may have left you
- [27:04] – Action Items
- [28:40] – Tom’s Bookshelf
Resources Mentioned
- Show 53 - Your Customer Journey
- Show 108 - Automate Before You Delegate
- Leave Us a Review on iTunes
- Lifestyle Builders Incubator - Get the training, mentorship, and community support to launch your product or service.
- Apply For Coaching - Schedule a free discovery call with Tom to see if coaching can help take your business to the next level.
Actions to Take
- Map out your customer journey
- Ask your current customers – what is one thing I could be doing to serve you better right now?
