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How to Stop Losing Customers

As a business owner, it’s a constant struggle to keep the customers that we worked so hard to get. In today’s episode, we’re talking about how to reduce your churn rate & retain those precious clients.


Key Insights

  • Create more than customers, learn how to create fans!
  • Be sure to deliver what you’ve promised and continue to curate relationships with those customers
  • Continuing to work hard for your customers will keep them coming back again and again


  • [00:11] – Welcome
  • [02:44] – How are you serving your current customers?
  • [05:15] – Onboarding – or the steps people make to become customers
  • [06:35] – Avoiding buyers remorse (Gift after purchase, Personal email, Phone call, Thank you card, Anything that will support and delight your customer)
  • [08:44] – Offer your customers a walk through of their purchase
  • [11:55] – Rewards
  • [13:09] – Using automation
  • [14:25] – Be sure you can actually deliver what you’ve promised. You’d be surprised how often this step is missed
  • [19:15] – Creating fans and lifetime customers
  • [24:23] – Go and talk with your customers. Even consider reaching out to those who may have left you
  • [27:04] – Action Items
  • [28:40] – Tom’s Bookshelf

Resources Mentioned

Actions to Take

Tom Sylvester
  • Map out your customer journey
Ariana Sylvester
  • Ask your current customers – what is one thing I could be doing to serve you better right now?

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

What Stage Is Your Business At?

I Need To...

Stage 1:

Validate Your Offer & Make Your First $30,000+

Stage 2:

Increase Your Sales to $100,000+

Stage 3:

Scale Your Business to $1,000,000+


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