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From Surviving to Thriving as an Entrepreneur – Maslow’s Hierarchy of Needs

For many entrepreneurs, it can feel like a constant battle to keep their business above water. In today’s episode we chat on Maslow’s Hierarchy of Needs and surviving to thriving as an entrepreneur.


Key Insights

  • Key Insight #1 - The psychology to why we feel how we do as we build our business
  • Key Insight #2 - There are basic human needs that need to be met before we can grow


  • [01:35] - What is this concept?
  • [03:29] - Skipping up the pyramid makes things HARD
  • [04:28] - "Trying to take care of & serve others in your business doesn't work if you don't take care of yourself first" - Ariana
  • [05:15] - Leaving your job too early can negate the "safety/security" need
  • [06:29] - Sales calls happen with more ease when that need is met
  • [07:38] - A shift on the pyramid in one area can affect other areas, i.e. life & business
  • [08:57] - "What level am I at here, and what gaps exist or what's missing, that's maybe holding me back and not allowing me to get to that next level.? - Tom
  • [09:15] - Surviving to Thriving: why we struggle
  • [09:54] - "We're trying to operate at a level that we're not psychologically at yet" - Ariana
  • [11:10] - Applying the pyramid to business building, via Mike Michalowitz
  • [13:10] - As you move up the pyramid, it is hard and takes work!
  • [15:09] - It's not a set path, the pyramid can be flexible
  • [16:00] - Actions!

Resources Mentioned

Actions to Take

Ariana Sylvester
  • Ariana's Key Action - Find the Maslow's Hierarchy of Needs diagram and take a look for yourself!

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

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