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4 Components of Your Business Engine

All businesses have a few key things that keep them running. In this episode, we will introduce you to the “business engine” and show you how to use this concept to run your business.


Key Insights

  • Become efficient AND effective by learning how to optimize
  • Set up your own business engine to run smoothly and effectively
  • Know what to look for in the beginning stages of your business, in order to maximize your impact


  • [00:30] – Welcome
  • [01:33] – Efficient vs Effective - The pitfalls of optimizing too soon
  • [06:15] – Simplicity is key to starting your business engine. Some tasks may seem very inefficient, but, they are very effective. AS time goes on, you will learn the ways to optimize properly
  • [07:29] – Marketing
  • [08:35] – Sales - Sales may not always include a sale… meaning, sometimes, this step is simply convincing your customer to make a decision
  • [11:05] – When people say “No” that is your opportunity to change your marketing pitch, if needed
  • [12:27] – Operations (Creating, Delivering)
  • [16:42] – Finance
  • [27:24] – The ultimate goal is to get you out of your own business
  • [28:50] – Your Homework
  • [32:28] – Tom’s Bookshelf

Resources Mentioned

Actions to Take

Tom Sylvester
  • Track your time for a week, paying special attention to where you’re spending the majority
Ariana Sylvester
  • Let us know which component you feel that you need the most help with

Tom's Bookshelf

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Tom Ariana Lifestyle Builders

Tom & Ariana Sylvester

Tom and Ariana have built 3 business and quit both of their jobs, all while raising 2 amazing kids.  Together they share their philosophies and guidance for entrepreneurs on their Lifestyle Builders™ podcast, their upcoming book Lifestyle Builders™: Build Your Business, Quit Your Job, & Create Your Ideal Life, as well as through their coaching and consulting programs.

What Stage Is Your Business At?

I Need To...

Stage 1:

Validate Your Offer & Make Your First $30,000+

Stage 2:

Increase Your Sales to $100,000+

Stage 3:

Scale Your Business to $1,000,000+


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